Last Sunday, June 5th, I attended the 2011 MTV Movie Awards at Gibson Amphitheater in Los Angeles, CA. Award Shows, like Talk and TV shows, are a surreal experience. It’s pure Hollywood, where perception is reality. (TV viewers never see the Applause Signs or the Celeb PR Teams fighting off ruthless photo opps during intermission.) This made me wonder…
Good PR brings good exposure, so does the exposure provided by coupons and discounts count as good communication with your people? Well, have you heard of Groupon? Maybe you’re a Groupon addict, like us? Either way there’s no question that Groupon, LivingSocial and other daily-deal sites are popular. A “deal” (like Groupon) just might be worth some of your communication budget.
We find great pleasure in finding unique, innovative and stop-you-in-your-tracks strategies to capture the public’s attention. Free is pretty enticing. Especially when you give something of value away for free, with NO strings attached. If you’d like to celebrate our Birthdays with us by giving us free Burgers, Ice Cream, Gift Certificates, etc. by all means, we won’t stop you!
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