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Tag Archives: Branding

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Sprinkles: Strategically Sweet Success

Sprinkles Cupcakes is a California legend. The shop earned the title of “The Original Cupcake Bakery” in 2005 when owner Candace Nelson opened the first shop in Beverly Hills. Sprinkles Beverly Hills was in fact the first cupcake-only bakery in the entire United States. And now, cupcakes are trendy! Learn more about these Delicious treats here…


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What’s Your Name Again?

Your name is important, yes, but here we’re referring to the importance of the name of your company. Your company has really arrived when you have successfully branded its name and mission to resonate with your people. Branding creates an image and studies show that people remember what they see so much more readily than what they hear.