DELICIOUS BUZZ, LCJ MEDIA: CASE STUDY, FEBRUARY 2011 to May 2011
Social Media Case Study — How Delicious Buzz in partnership with LCJ Media boosted overall awareness and involvement at a local, Chapter level for the Greater San Diego Area Office of the American Diabetes Association.
THE CHALLENGE
There are nearly 24 million Americans – including over 200,000 in the County of San Diego who have diabetes. Currently the American Diabetes Association (ADA) has minimal local social media interaction (Facebook, Twitter, Blog, etc.) with its members and potential new members in its 98 individual chapter markets. The ADA San Diego Office was not yet meeting it’s goal in the areas of overall involvement from ADA members, diabetics and others directly or indirectly affected by diabetes within the surrounding local areas. According to the statistics, ADA San Diego is missing out on interactions with the majority of its target market and local Social Media could significantly help.
THE SOLUTION
A full scale Social Media Case Study ran from January to May for the San Diego Area Office of ADA. This Study will combine innovative public relations and marketing strategies through many social media avenues including: Facebook, Twitter, a blog, You Tube and mobile marketing efforts. Centralization of everything ADA related happening in the San Diego market will now be found in one place (on the web, via the Social Media avenues) for easy access by anyone looking for information, support, events, diabetic programs, etc. The social media will be free, user-friendly, and accessible “on the go” for anyone and everyone to get involved. Top diabetes news, new research, new drugs and nutritional advice will be shared with the capability of going viral. We also made efforts to show ADA San Diego’s “fun” side via giveaways and other engaging participant interaction.
THE RESULTS
Please review Our Nonprofit Social Media Case Study results here:
CLIENT: American Diabetes Association San Diego
AGENCY: Delicious Buzz (San Diego), LCJ Media (Newport Beach)
BUDGET: Undisclosed
DATE OF CAMPAIGN: January 2011 through May 2011
CASE STUDY SOCIAL MEDIA:
FACEBOOK
TWITTER
YOU TUBE
BLOG
