CONFESSION: I didn’t 100% know the difference between PR and advertising. I know, I’m embarrassed. However, now that I work in PR I definitely know the difference between the two.
MAIN DIFFERENCE: Advertising is a PAID announcement and PR gains publicity in the media by developing strategies.
- strategic communication that builds relationships between client and public
- creates messages that are more trustworthy to consumers then then paid ad messages
- PR provides newsworthy stories about their clients and this can be a more powerful tool because it can help shape opinions of the pubic
- avenues like social media allow others to hear and leverage your message and create third-party content
- PR pros and media relations work together to reach the same audience.
- PR professionals can curate a client’s content to share the message they want to share.
- Creating paid announcements to be promoted in different types of media (print, online, TV).
- Customers know businesses are paying for the ad, so they there is a perceive certain amount of bias.
- An ad generally has a longer shelf life than one press release. Pay for space means you can run your ads over and over as long as your budget allows.
- If the company sponsors an event, you don’t want to take out an ad giving yourself a pat on the back for being such a great company. This is where your PR department steps in.
- Wording used in advertisement: Buy this product! Call today!
- Advertising is based on demographics and market research. Advertisers must find the right audience and medium to advertise in.