Digital Tools Recommend by Social Media Pros

Social media, sounds easy to handle right? BUT, actually it can be pretty challenging at times.  There are some road blocks you may encounter while trying to keep things fresh, fun, and engaging. We’ve created a list of tools you can utilize to help save time and spruce up your content. Some have a free version, others require a small fee.


Buffer is a software application that can be used through the web and mobile devices to manage social accounts by providing users the ability to schedule posts on Twitter, LinkedIn, and Facebook.  Buffer is also used to drive traffic, increase fan engagement, and save time on social media. The blog is also great by giving extra info and tips on social media, campaigns, marketing, advertising, ROI, etc.

Other similar platforms:

Hootsuite (

Hubspot (

Social Sprout (


Zest is a Chrome extension that is a key tool for content curation. Marketers discover and share marketing content by creating a personalized feed of all of latest and best content that’s being produced.  The content on Zest is manually curated by the Zest team following the criteria that it’s: Insightful, In-depth, Actionable, Full of takeaways, Not too branded, and Best of all that it’s FREE.


Staying up-to-date on the changing trends is crucial and the best part is, Zest approves every article that is shared to your feed.  This way you are not getting irrelevant content or duplicates.


The moment I used canva, my life was forever changed!  With this tool you can create infographics, Facebook covers, social media content, resumes, and more.  You can either use ready-made templates or create your own.  Canva is a great tool for making social media content that looks professional without having for real graphic design experience.


Inkybee is a simple, smart blogger outreach application.  This web-based tool helps manage the process of finding influencers for outreach campaigns. We mentioned this before in our blog post “2017 PR” – influencers are your BFF’s and influencer marketing is emerging. Inkybee has a huge database covering millions of the world’s best blogs.